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THE MEDIA
In the end, most successful communications campaigns result in "earned media." Earned media is very different from advertising. How? The basic difference is that the client pays for ads but does not pay for media coverage that is generated as a result of a public relations campaign. Earned media is coverage in newspapers, on radio or television, or online that is the result of a well-planned, well-managed and well-executed media relations campaign. Here are links to just a few examples of the hundreds of stories that have been generated around the world highlighting the great work on the part of my clients: (Just click on the links below to open the pages!) African Footprint Review: HERE African Footprint Review 2: HERE National Minority AIDS Council -- Washington Post: HERE HealthGap at the International AIDS Conference, Bangkok: HERE St. Kitts Sun, UNICEF- Australia Cricket team in St. Kitts: HERE |
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